Layers and connections

Within each country it exists many cities, and
Within a city it exists many different worlds.

Each of this worlds have their own daily routine. Some
people manages to keep a floating barrier between two
or more worlds, but many people never even notice. They
can live a hole lifetime in this world, not knowing anything
else.

This is not mainly only because people don´t want to
know, but that they have now reasons to know. I´m not
saying this is bad or good, I only think that designers
should be aware of this, because problemsolving and
solutions can´t be build on one of these worlds point of
view only. If you see these worlds as layers, you can also
easily see that if you take one away, you would not get the
hole picture.

Of course you should see the layers on their own, but it´s
important to see the connection between.
A phonecompany here had a campain. The campain was to make
people use this phonecompany more, so they made the first 30
seconds of the phonecall free of charge. What happened was that
some people started calling each other saying one word and then
hang up.

I´ve been told the story, and I don´t know every detail, but I´m
shure the phonecompany didn´t think of the worlds that really
can´t afford all this use of phone that exists today, and they
also didn´t think of the connection between the worlds. because
you find friends across the barriers, imagine when your friend
always call you to say one word and you have to call him up,
you will start doing the same. A habbit in one layer is connected
to a habbit in another.

The phonecompany lost alot of money, and had to stop the campain.

Good design? /